JOKR is an app platform for instant grocery and retail delivery at a hyper-local scale, with operations in some major markets in the US, Latin America and Europe.
JOKR's customer relationship is foundationally established by their app. It's got to be easy for customers to use and navigate, and easy for JOKR to run promotions on.
The very straightforward UI is big, bold, and flexible enough to handle a wide variety of content and messaging. This is even more important because of regional localization across multiple countries and languages.
The end result is a simple grid-based system perfectly supported by fun content tiles and bold promotional banners, yet is lean enough to stay within the brand's strong, simple system. And of course, we kept it all from getting stale for our customers.