Cataract blindness is a preventable global health crisis. Cataract surgery is a routine medical procedure performed thousands of times daily, yet untreated cataracts are one of the world’s greatest unaddressed health crises. To make the large-scale training of cataract surgeons feasible, HelpMeSee has developed an innovative set of courses that uses their Eye Surgery Simulator technologies for surgery skills practice.

Like a lot of budget-conscious non-profit organizations, HelpMeSee needed a cohesive visual branding system for their social media outreach. I built a system that anchored and strengthened the visibility and recognition of their logo, and also allowed for a lot of freedom for the tones and composition of the imagery and messaging.