JOKR is an app platform for instant grocery and retail delivery at a hyper-local scale, with operations in some major markets in the US, Latin America and Europe.

Frequent emails are a cornerstone of JOKR's Customer relationship management strategy. Customers receive multiple emails a month pushing seasonal campaigns, regional promotions, partnerships, and instant price drops.

We built a visual system that's flexible enough to handle the wide variety of content and messaging the marketing team wanted to push, yet bold and lean enough to stay within the brand's strong, simple system. And of course, we kept it all from getting stale and dull for the audience.s