Visual communications for Stibo Systems
About the Brand
Stibo Systems is a global leader in Master Data Management. Over the last 30 years, they’ve helped teams across many industries manage master data on a global scale. Their STEP technology lets customers leverage their product information assets and handle the complex product-oriented workflows needed to reconcile product and cross-channel consistencies in order to meet their omni-channel needs.
As their Creative lead, I created a whole bunch of collateral for Stibo’s North American sales & marketing teams. This included product brochures, prospect playbooks, event branding, exhibit booths, and advertising campaigns. Some focused on specific industries, some on existing customers’ case studies, and some on the most recent releases of Stibo’s premier Master Data Management solution, the STEP Product. We even did sub-branding for our Customer Care special teams.
The resulting pieces, campaigns, and spaces are made more approachable by leaning into the vivid brand expression, humanistic photography and cheerful custom illustrations that depict various discussion points of the Stibo Systems STEP solution. The overall impact is cohesive and consistent, with room for individual pieces and campaigns fo have their own personalities and visual focus.